Data visibility drives behavior

Here’s an interesting article about sustainability at AT&T, found in the

John Shultz

John Shultz

MIT Sloan Management Review online. I agree with John Shultz, director of sustainability operations at AT&T:

“The visibility of that data is what really drives behavior, because it’s shared with their peers, who the facility managers want to do well among, and with upper management. We found the scorecard model to be very useful, both for choosing the right points of data and then for making them visible. That was a real turning point for us.”

We’ve taken the same approach at BuiltSpace to help portfolio managers increase data visibility throughout building stakeholders. This is key driving behavior change with building occupants, operators, and others that influence building energy consumption.