Copyright: zerbor / 123RF Stock Photo
Dear Landlord,
Copyright: zerbor / 123RF Stock Photo
I run my business based on the numbers. Online, I can measure my sales and marketing activities, how many visitors have “come through the door”, and how many converted to sales. I can predict that if I spend $X on sponsored ads, I can drive 1.6 percent of people that view the online id, to engage. I know where they come from. I know what they look at and how long they are in my store. I need the same real-time data for my physical facilities.
I need your help to be able to better control my costs. Rent is my second largest cost after salaries. I can control salaries to meet my changing business needs, based on metrics. I need the same visibility and flexibility to my facilities costs. I don’t know where my next hire will be, so I don’t know where I will need space, or for how long. I need you to help me better utilize my space, and help me understand how that space is being utilized across my locations. To remain competitive, and grow my business I need to strengthen my partnership with you.
I want to be seen as a sustainable enterprise, and to be able to demonstrate this to my customers. Tell me my energy and GHG numbers across my portfolios so I can calculate and try to improve my footprint. I also know that sustainable facilities will operate at lower cost, and hope to see this too!
For my team, I want reliable, safe, productive, comfortable and visually pleasing spaces, that build my brand, wherever they are located. If I can’t see the facilities, I at least need to have real-time visibility to utilization and my costs. I need to incorporate your service metrics into my business processes, so I can control my enterprise facilities as I grow my locations. Please give me better data!
Best regards,
Your faithful tenant